
"There are two purposes to it," Philadelphia Media Holdings spokesman Jay Devine says of the ad. "One is to try to put a smile on people's faces and have some fun. And to demonstrate the power of our brands, in print and online, to drive traffic awareness -- in this case for a brand that doesn't exist and is fictitious."
Ha! Actually, it's not such a bad idea... ;)
The Story of Dick Derrie and Derrie-Air
lol, hm? It will be interesting to see what "results" are claimed.
Dick's longing to plunge into Derrie-Air
hahahahaha!
trust you to find that, cheeky! ;P
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